AMD has previously released the ATI Radeon HD 4870 x2 and the ATI Radeon HD 4890. Now AMD has launched the ATI Radeon HD 4770 graphics card which utilizes the 40 nm manufacturing process. This graphics card is the latest addition to the ATI Radeon HD 4000 series and comes for predicted launch prices as low as 99 USD (approx. Rs. 4,985) after accounting for the mail in rebate.
“As a leading source of cutting-edge game development tools, Emergent has a passion for delivering realistic, visually stunning game play as well as improved performance,” stated Doug Kubel, VP, Product Development at Emergent. “By supporting DirectX 10.1 in the Gamebryo LightSpeed development system, we are able to deliver improvements in both image quality and frame rates. DirectX 10.1 graphics hardware like the ATI Radeon HD 4770 makes it possible to fully unlock the experience delivered by the combined power of DirectX 10.1 and Gamebryo LightSpeed.”
“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” commented Rick Bergman, senior VP and general manager of Graphics Products Group at AMD. “AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory. This strategy stands in stark contrast to the old ‘trickle down’ technology approach some still use to address this important segment.”
The HD 4770 graphics card provides third generation hardware support for games which need DirectX 10.1 such as HAWX, Stormrise, STALKER Clear Sky and Battleforge. The card utilizes GDDR5 memory technology to give extremely high data rates for gaming.
Gamers, who have an ATI CrossFireX ready motherboard, can boost their performance by adding a second HD 4770 graphics card. The ATI Radeon HD 4770 helps to enhance the clarity of media which is at a lower resolution to allow for a better viewing experience and also lets users enjoy HD digital content with amazing visual fidelity. The card also features HDMI support and second generation Unified Video Decoder technology.
Celebrating 40 years, the company still focuses on designing and developing new products and platforms. Combining the AMD 7-Series chipsets, AMD Athlon X2 7850 processors and the ATI Radeon HD 4770 series graphics cards, gives a PC platform capable of delivering incredible video processing acceleration and bringing video to life.