Games such as Ghajini have started to release in India but that does not mean that casual gamers would be ignored. Zapak has been very busy, at on side they have been tying up with movie studios and on the other side, they have been doing what they do best, making online games.
Now Zapak, along with Force India yesterday released India’s first official Formula 1 team online game at a press event in Mumbai. Present at the event were bowler Zaheer Khan and Bollywood actress Jiah Khan. Force India & Zapak Speed Challenge seems to be promising and will offer gamers an adrenalin surge.
Rohit Sharma is the COO of Zapak. Sharma said, “Zapak as a leader in the online gaming space in the country has always believed in providing gamers with the best offerings. Racing is amongst the most popular genre on Zapak and with Force India F1 Zapak Speed Challenge we want to reach out to all racing enthusiasts. This Challenge will provide them with a once in a life time opportunity to be a part of live Grand Prix action in Malaysia! We hope our gamers enjoy the Speed Challenge.”
Vikram Malhotra from the Force India Team said, “The Force India Zapak Speed Challenge is the first Force India Formula One game aimed at all age groups, allowing players to enter the world of our F1 drivers, Giancarlo Fisichella and Adrian Sutil. Force India’s’ association with Zapak.com is an attractive complement to the online gaming portal that will further attract a broader audience.”
Malhotra added, “While the youth are increasingly spending their time online for their entertainment and information, there exists a significant draw amongst young adults to also spend their leisure time in online gaming. The Speed challenge is in line with our continuous commitment to take the team and Formula 1 itself to a far-reaching appeal in India.”
The Force India & Zapak Speed Challenge game is up on the Zapak website. They have also come up with a “Speed Challenge”, where the top scorers can win a chance to go to Malaysia to attend a live F1 race as well as meet the Force India Formula 1 team race drivers.