A few days ago, we had reported that a source from Take-Take had indicated that Grand Theft Auto IV would rake in some $400 million in its first week. Well, it seems that the game sales has even exceeded Take-Two’s expectations as now they have sent word that GTA IV has garnered more than $500 million in the first week.
Ben Federis chief executive officer at Take-Two. He stated, “Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece.”
Strauss Zelnick, Chairman, Take-Two remarked, “We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level.”
Grand Theft Auto IV has now sold approximately six million units globally. This means that it has broken all-time entertainment records for day one and week one sales by dollar value. As for the opening day figures of GTA IV, some 3.6 million units of the game were sold. It raked in some 310 million globally on day one. GTA IV has been released for the Xbox 360 and the PS3, but there are rumors that the action game would also be released for the PC platform.