Microsoft has decided to catch the cricket fever for promoting the ‘Yuvraj Singh International Cricket 2007’ video game for the Xbox 360. They have launched a signature campaign “Good Luck India” to wish luck to the Indian cricket Team for the Cricket World Cup 2007. A larger than life Xbox 360 console will be taken all over the country for cricket fans and aficionados to sign their good luck messages
Ashim Mathur, Marketing Head, Entertainment and Devices Division, Microsoft India comments, “For a country like India which is so passionate about cricket, the ‘Good Luck India’ campaign will serve as a perfect opportunity for cricket lovers to wish the Indian team for the world cup. These signed Xbox 360 consoles will be handed over to the Indian cricket team in West Indies before the start of the tournament.”
The campaign will run from February 23, 2007 to March 2, 2007 in New Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune. I don’t know if India will win the 2007 Cricket World Cup, but Microsoft is surely winning the next-gen console war in India where it is competing in a one horse race!