The ads will now invade your video games. Massive Inc, a wholly owned subsidiary of Microsoft has sent word they will put dynamic in-game advertising in 14 new titles, most of which are for the Xbox and Xbox 360 while the rest are for the PC.
Here are some of the games that will have ads by Massive Inc:
- Crackdown (Microsoft Game Studios)
DEF JAM: ICON (Electronic Arts)
Major League Baseball 2K7 (2K Sports)
NBA 2K7 (2K Sports)
Need for Speed Carbon (Electronic Arts)
Tom Clancy’s Ghost Recon Advanced Warfighter 2 (Ubisoft)
Tom Clancy’s Rainbow Six Vegas (Ubisoft)
Tom Clancy’s Splinter Cell Double Agent (Ubisoft)
Cory Van Arsdale, CEO, Massive Inc quotes, “Our focus at Massive continues to be linking blue-chip global marketing partners with the suitable gaming audience through our relationships with major game publishers. During the past two years we’ve defined the dynamic in-game advertising business and continue to renew previous marketing partnerships as well as welcome new marketing partners and publishers to the Massive network.”
Massive Inc is aiming to be live with more than 100 titles across the Xbox and PC platforms by the end of 2007, out of which 50 titles are poised to have ads by the end of this month.