Atari has announced that its forthcoming semi-MMO racing game Test Drive Unlimited will retail for $39.95. This is quite low compared to other Xbox games which retail for $59.99. Atari CEO and Chief Creative Officer Bruno Bonnell, says, “Innovation should be available to everyone, not a privilege for those who can afford high price tags.”
Developer Eden Studios will release monthly downloadable car packs in addition to the game’s included 90 cars, comparable to Bizarre Studios’ offerings for Project Gotham Racing 3. Each pack will also come with a new genre-themed in-game radio station
containing 10 to 20 songs.
Test Drive Unlimited will release this October on PC and Xbox 360 platforms.