Following the release of Blade Kitten, Atari has revealed plans to expand its presence in the gaming sector. The company has officially unfurled a new platform on the web dubbed Atari Games Online. Fondly called as Atari GO, this initiative is expected to boost the development and publishing of innovative casual and social games.
With the introduction of this service, the company intends to offer a new online platform for gamers with varied programs. The initiative has dished out the Independent Developer Program to support and promote original games based on Atari’s catalogue of classic IP. Atari GO has also introduced the Affiliate Program which will facilitate popular independent websites to integrate online editions of games developed by the company.
“The programs, tools and support structures behind Atari GO allows developers to focus on making great games that can then be delivered globally,” explained Thom Kozik, Executive VP, Online & Mobile at Atari. “Developers can already sign up for our programs and collaborate with us as we envision the future of cross-platform gaming.”
Jeff Lapin, CEO, Atari, announced, “Thom brings a wealth of experience and insight to his role here at Atari as he joins our management team during this high growth period in online gaming. We look forward to bringing modernised versions of our well-known games, such as Asteroids, and new original games to global online marketplace.”
This solution has been designed to extend distribution, marketing and platform support for developers. The Distribution Program will allow gamers to recognize and collaborate with social networking sites, portals as well as other game aggregators. In addition, developers can seek assistance from the Marketing and Platforms support which will unravel intricacies involved in the process of publishing online games. This offering comes handy for registration, inventory management, monetization tuning and advertising support.
Atari GO has been developed with efforts from Executive Vice President, Thom Kozik, and other folks from the company. According to the company, over a dozen studios are now developing games around this initiative. Developers can visit the official Atari Games Online website for more details. Lastly, the gaming giant will also manifest its newly refurbished classic games in the next few months.