It is no big secret that the online games market is growing at a tremendous rate. Nickelodeon, which is a part of MTV Networks is keen to exploit this and will spend $100 million over the next two years to develop online games aimed at children.
Nickelodeon will also introduce a slew of new subscription services, multiplayer games and virtual worlds for kids. myNOGGIN is one search service by Nickelodeon where educational games for preschoolers and parents will be offered with cable companies like Charter, Cox and Insight. Then there is the Nick Gaming Club, which is a subscription service featuring multiplayer games and three-dimensional avatars, or digital characters. Members will be able to interact with other subscribers.
Besides all this, there is AddictingGames website as well as Neostudios, which is a makeover of their popular game Neopets. Cyma Zarghami is the president of the kids and family Group at Nickelodeon. She commented, “Particularly in the kids’ space, with more than 86% of kids 8 to 14 gaming online, we see great momentum for online casual gaming.”
Nickelodeon’s decision to foray into online games will pit them against Time Warner’s Cartoon Network and Walt Disney’s DIS; both are already coming up fast in this field.