The Nintendo media briefing at the recent E3 gave rise to a lot of mixed speculations. There was quite a considerable change observed by gaming enthusiasts when they compared it to last year’s briefing.
According to Nintendo Everything, Satoru Iwata stated that their E3 presentation this year wasn’t up to the mark and could have been portrayed in a better way.
The media briefing this year was dreary and unorganized. At the conference, many topics such as New Super Mario Bros. Wii, Metroid: Other M, Super Mario Galaxy 2 and Golden Sun DS were touched upon. However there were many shortcomings witnessed which Nintendo openly agreed to. Mr. Iwata was asked to comment on the presentation while he was attending the first quarter financial results briefing.
Satoru Iwata explained, “As for the media briefing at E3, of course we had many internal discussions after that. Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products.”
He stated that earlier the Wii Sports and Wii Fit was unlike anyone had ever seen before and hence it was easy to convey their appeal at the conference. This year, the impact created wasn’t all that great. For example, only those who got a chance to play the New Super Mario Bros. Wii fully understood the game. He also confessed that the fun sentiment was missing in their media briefing this year.
He further said, “Now we strongly feel that we need to look into finding a better way to demonstrate the products’ appeal better at E3 in these times where more people are watching it online via web cast not only in the U.S. but all around the world, than the number of audience who actually watch it in the theatre. In that sense, we learned many lessons from this year’s E3 show. After the media briefing, we had a domestic trade briefing in Japan.”
With all the hullabaloo going on about their presentation at the E3, we hope they take all their findings into consideration and emerge with a great and effective media briefing next year.