The run up to E3 2010 has seen Capcom and Sega reveal their line-up for the video games expo. Now 2K has also joined the band wagon and announced its E3 2010 lineup which includes sequels as well as a debut of new and exciting additions. The company claims that this will be its best E3 showing yet.
2K has published a number of franchises in the past five years including BioShock, Borderlands, Sid Meier’s Civilization, NBA 2K, NHL 2K and Major League Baseball 2K.
“By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions,” Christoph Hartmann, president of 2K commented. “The benefit of our strategic approach to this year’s roster of delivering fewer, bigger titles – featuring games like Mafia II, NBA 2K11 and New Carnival Games – is that we can focus on delivering the most engaging and entertaining experiences for today’s broadening gaming audience. From core to casual, 2K will have something for every gamer this holiday season.”
2K’s booth at this year’s E3 will be home to eagerly anticipated titles from 2K Games, 2K Sports, and 2K Play, and will host photo-ops with six of the most popular Playboy Playmates, further emphasizing 2K’s partnership with Playboy magazine for Mafia II. In addition, the 2K booth will debut the official Mafia II consumer demo for all E3 attendees to try out.
Under the 2K Games label you have Mafia II coming August 24, 2010, Sid Meier’s Civilization V coming in the fall of 2010, and Spec Ops: The Line and XCOM coming in 2011. Under 2K Sports you have NBA 2K11 and NHL 2K11 coming this fall, while under the 2K Play label, New Carnival Games coming in the fall of 2010 and Nickelodeon Fit coming this November make up the company’s lineup.