Sega has announced that they have gotten into an agreement with Marvel to include the rights to develop and distribute games inspired by Marvel’s Hall-of-Fame franchises, Captain America, The Incredible Hulk and Thor. Sega will now make titles for console, handheld and PC platforms based upon both the classic comic books and planned feature film adaptations of these world-renowned Super Heroes.
Simon Jeffery, President & COO, SEGA of America said, “We are excited to broaden our partnership with Marvel, a renowned leader and innovator in the entertainment industry. As SEGA continues to create games that are built from the ground up to appeal to Western audiences it makes perfect sense to work with a powerhouse like Marvel. Captain America, The Incredible Hulk and Thor are icons that people are already familiar with and love, so our goal is to give gamers the ability to play out their fantasies by actually becoming these Super Heroes. Fans can now not only watch them in movies and read about them in comic books, but exactly control their actions through the video games we are creating. We look forward to bringing these icons to life like never before and putting the power in the hands of the fans.”
David Maisel, Chairman, Marvel Studios said, “Video games are an ideal medium to showcase the appeal and excitement of our Super Hero franchises. SEGA is one of the industry’s most innovative game developers and we are thrilled to collaborate with them to bring Captain America, The Incredible Hulk and Thor to the video gaming arena. These franchises represent three of Marvel’s most popular characters and lend themselves to captivating game play. We have previously seen Sega’s passion for the Marvel Universe through the early development of the Iron Man video game, and we look forward to working closely with them over the next few years to maximize the potential of these franchises in the interactive entertainment space.”
SEGA would now be developing a title based on Marvel Studios’ eagerly awaited “The Incredible Hulk” feature film. Games based on Captain America and Thor will follow the Hulk game. They have not revealed any details regarding the release dates of the video game titles.