We recently reported about Christopher Nolan’s plans of converting the hit ‘Inception’ into a video game. As the west has been rampantly opting for such multimedia transformations, the film industry on this side of the world too seems impressed with the idea. During an event held in Mumbai, UTV Indiagames and airtel digital TV shared the podium with the cast and crew of an upcoming film titled ‘Tees Maar Khan’ for unleashing the official multi-platform game of the movie.
“Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large,” elucidated Samir Bangara, COO, UTV Indiagames. “Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the 1st time ever a movie based game is witnessing launch across three gaming platforms simultaneously and we are pleased to associate with airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all three platforms, we are sure the game will be a blockbuster in itself”
Allowing gamers to step into the shoes of a conman, this title has been developed for three platforms namely Mobile, PC and DTH. In the game, players can experience the thrill and rush of being the lead character of the movie, TMK. They will need to solve three stages kicking off with The Bank Robbery which requires them to overcome the security, crack the lock while walking away with the loot. Players will have to pull off these tasks before the alarm gets activated for moving onto the next stage.
As gamers load into the second stage dubbed The Museum Heist, they can rob precious artifacts while crossing through three twisted and fun levels. The last stage, The Great Train Robbery, is an action-packed adventure facilitating players to raid the moving vehicle. They will need to jump over several bogeys for entering the special compartments as gamers try to escape from the guarded environment. For accomplishing this final stage and stealing the precious cargo, they are again necessitated to complete three levels engulfed with exciting stealth puzzles in a stylish and interactive atmosphere.
Sugato Banerji, Chief Marketing Officer, DTH Services – Bharti airtel explained “At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. airtel digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of three screens, be it our mobile recording feature and now a Triple Play with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers.”
“airtel digital TV’s association with UTV Indiagames for Tees Mar Khan marks the beginning of their strategic relationship that would have the entire Gaming Zone on airtel digital TV powered by UTV Indiagames. UTV Indiagames domain expertise and demonstrated innovations together with the market access and response to airtel digital TV promises to usher in an exciting gaming experience on the television,” remarked Film Director Farah Khan who was present at the launch event.
Thanks to the developer’s collaboration with airtel digital TV, the game will enable players to hop into this enthralling ride on their TV screens. Users of this DTH service can enjoy the gaming experience enfolded in this title by simply clicking the Games button which has been embedded on the universal remote. As the movie’s actors including Akshay Kumar and Katrina Kaif made their presence felt at the launch, the former also offered a hands-on demo for the attendees. Besides, Kumar showcased some part of gameplay on airtel digital TV with the help of the aforementioned remote and extended some glimpses of the title.
The official Tees Maar Khan game is now available for DTH, Mobile and PC gamers. The movie has been scheduled to hit theatres on December 24, 2010.