EA has announced that Battlefield, its well-received franchise from EA DICE, will soon be coming to the online gaming market in Asia. This online PC game will be co-developed by EA and Neowiz, with the latter having exclusive publishing rights for Korea.
EA’s Battlefield will be available in several Asian markets including China, Japan and Taiwan to name a few.
According to EA, this announcement builds on the strategy of partnering with proven regional operators to bring online games to Asia. In fact, just a while ago, EA had announced that it will be bringing Warhammer Online to the Asian segment.
Not only that, in 2006, when EA and Neowiz partners to launch EA Sports FIFA Online, the game was so well received, that in the game smashed all Online records in Korea. After enjoying this success, the two companies expanded their relationship in March 2007 to include the co-development of four more games, out of which ‘Battlefield’ happens to be the first EA franchise to be announced.
In Battlefield Online, gamers can expect to see enhancements that build on the rich community element that one sees in existing titles of the game such as social networking and clan support.
Besides, a whole new range of features in Battlefield Online will deliver a fresh online in-game experience to PC gamers.
Patrick Soderlund, General Manager, EA DICE said: “We’ve seen the success of the Battlefield community in Europe and North America, and are excited to start working with the talented team at Neowiz Games to develop the game for Asia. This is a great opportunity for the Battlefield franchise to create a new online experience with rich, streamlined game play and mass market appeal.”
And, here is what Kwan Ho Choi, CEO, Neowiz Games had to say: “”Online gamers in this region have high interest in the first person shooter genre and the power of the Battlefield franchise is sure to be a big hit with Korean players.”