Two weeks earlier, Sony had cut the price of PSP in North America. Now Sony has stated that they will also cut the price of the PSP in Europe. The handheld console will now sell for GBP 129.99 (approx. Rs. 10, 670) in the UK and EUR 169.99 (approx. Rs. 9, 570) in the rest of Europe.
Ray Maguire, Managing Director, SCE UK said, “PSP is unique and is constantly evolving. It offers the widest palette of mobile entertainment, from gaming to video, music, photos and internet. Now the thrilling possibility of connecting remotely to PlayStation 3 makes PSP more relevant than ever. So what better time to present a brand new price point, and the launch of five new Platinum titles?”
Sony has also reduced the price of five platinum titles, Ridge Racer 2, Tekken, Killzone, LocoRoco and Moto GP. These games will now be available for GBP 14.99 (approx. Rs. 1230). The GBP 20 and EUR 30 price cut in UK and Europe were highly anticipated as the Nintendo DS is doing very well over there and Sony at some point in time had to do it. Now, PS3 gamers too, will be expecting a price cut in the months to come.