This is what caught my eye as I was comfortably snuggled up with the morning paper in my hand.
A pamphlet from Domino’s pizza which has tied up with Zapak gaming and have introduced the “Zapizza” gaming combo. On ordering any one of the two combos a person shall receive a free gaming Cd worth Rs.450 which includes “cricket and 3 other exciting games”, I was “zapaked” for a couple of seconds… err zapped and burst into peals of laughter!
I did hear of the term of popping a game whilst waiting for a pizza but this marketing strategy is truly one of a kind… What’s next, get a free gaming console with your next purchase of monthly groceries! I know promoting gaming in our country is a real difficult thing but such tactics just seem to maintain the fact that gaming is still a something that you waste your time on…
–Neelesh Mukherjee