The Entertainment & Devices Division of Microsoft has sent word that Redington India is the solitary distribution partner in India for Games for Windows business over here. Microsoft aims to use Redington’s 39 strong branch networks for reaching out to resellers and other consumer touch points across top 100 cities in India.
Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India comments, “We share a very old partnership with Redington in India as they have an excellent understanding of retailing lifestyle products and have also been the distributors of our Xbox 360. We are positive that together we will be able to reach out to the ever expanding space of gaming enthusiasts in India and provide our finest games of windows to them. Microsoft has had a long commitment for its Games for Windows business in India, being the first and only publisher present in this space since 1999. It was because of our belief, passion and commitment to establish the gaming industry in India.”
Vidur Sehgal, Head, Lifestyle SBU, Redington India says, “Redington has endeavored to bring to our extensive Retail channel the best of Digital Lifestyle products. As part of this effort we have partnered with Microsoft for Distribution of the Next-Gen Xbox 360 products. We are proud to expand our association with Microsoft further, with Distribution of Games for Windows products to our Retail channel. We look ahead to leveraging our presence in the Retail sector to facilitate consumers across the nation to enjoy the finest PC Gaming experiences. This association further strengthens Redington’s product offering in the Gaming space, in line with our commitment to the Retail channel.”
Games like Age of Empires, Flight SimX, Halo 2 along with many others titles are a part of Games of Windows catalog. And the biggest game that will come on Games for Windows will be Gears of War, which is expected to debut for the PC in the holiday season of 2007.