MSN Games and the Young Women’s Christian Association (YWCA) USA announced an exceptional collaboration. They are launching a “Playing for a Cause” website which will run until August 31, 2006. This program will allow gamers to donate to YWCA programs for women and their families by merely playing online games.
Lisa Sikora, Marketing Lead for Microsoft Casual Games, says, “More than half of our regular players at MSN Games are women, so working with a national organization like the YWCA USA that is dedicated to community programming for women made perfect sense. With our ‘Playing for a Cause’ campaign, not only do thousands of women get to take a quick break from their harried schedules, but they can feel good doing it!”
Peggy Sanchez Mills, YWCA USA CEO explains, “The YWCA USA is driven to empower women. Playing for a Cause enables the MSN Games community to better the lives of women, girls and their families by strengthening our programming and community outreach efforts nationwide.”