Cartoon Network has stated that it is developing its foremost massively multi-player online game (MMOG) in an unparalleled affiliation with Seoul-based Grigon Entertainment, a principal MMOG developer. Cartoon Network New Media which is now a leader in online entertainment and gaming, will debut the game in the United States. This partnership is the first-ever between a U.S. entertainment firm and a Korean developer to make an MMOG for the international market.
Jim Samples, Cartoon Network executive vice president and GM, says, “Cartoon Network is an immersive experience for our fans, and this MMOG will allow our fans to interact with their favorite characters like never before. Not only will kids be able to play with their favorite characters like Mac and Bloo, Ben 10 and the Kids Next Door, but they will also be able to develop their own online gaming personalities and interact, virtually, with other players in a safe way. This MMOG is a key part of Cartoon Network’s growth strategy, and is an important complement to our mobile, broadband and existing online business. With the MMOG, mobile content, our Web sites and, of course, our linear network, Cartoon Network is always on for kids.”
Byung-Kyu Cho, CEO of Grigon Entertainment Co. Ltd, explains, “It’s my greatest pleasure to work as partners with Cartoon Network, the world’s most influential entertainment brand. When I look at the globally adored characters of Cartoon Network getting together harmonically with the renowned strength and uniqueness of Grigon, I have all my confidence that we will proudly present an online game which will astonish the world.”
Normally MMOGs are targeted at teenage audiences, but this is the first time younger audiences are being targeted. The Cartoon Network MMOG will debut in spring 2008 and target the growing and stylish kids’ interactive gaming market. The game will be free to download, with subscription and micro-transactions accessible to gamers to improve the gaming experience. New areas for exploration and play are designed and will be added frequently over a span of several years. The game brings Cartoon Network’s much-loved characters and responsiveness to the fast-growing online gaming territory with an “East-meets-West” creative approach.