Electronic Arts (EA) today announced that fashion street wear brand 55DSL will be featuring in its forthcoming game Need for Speed Carbon. Exclusively designed items from 55DSL, plus a range of garments from their ‘Zurka and the 55 Vagabonds’ winter collection are worn prominently by key in-game characters. 55DSL items are exclusively tailored to the game, bringing with them the exceptional style and attitude of the brand. The designed clothing for the game will be obtainable only through local EA events around the world and pre-order promotions.
Andrea Rosso, the Creative Director of 55DLS enthusiastically says, “When the opportunity to work with EA, and in particular Need for Speed Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”
Larry LaPierre, Executive Producer quotes: “This partnership adds another layer of authenticity to our role in street culture. Having 55DSL integrated so tightly within Need for Speed Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”
Need for Speed Carbon will release on PC, Nintendo GameCube, Nintendo DS, Game Boy Advance, PlayStation 2, PlayStation 3, PlayStation Portable, Nintendo Wii, Xbox, Xbox 360 and also on the mobile platforms.