Transforming animated series into video games, Cartoon Network has enabled its young followers to actively interact with their favorite toon characters. Taking this a step forward, Turner International India and Zapak Digital Entertainment have entered into an agreement to market and distribute the channel’s popular games. These include the online multiplayer title dubbed Ben 10 Omniverse: Rise of the Heroes along with the latest Toon Football version.
Ben 10 Omniverse: Rise of the Heroes unfolds in the hiatus between the end of the first chapter and the kick off of the Alien Force series. Allowing fans to unravel more about Ben 10, this game makes it possible for players to jump straight for fighting an alien ambush. Toon Football encapsulates a fun experience on a virtual pitch, facilitating gamers to employ the Team Builder feature to raise their army of players.
“India is a priority market for us so our partnership is a win-win for both Turner and Zapak,” remarked Benjamin Grubbs, Executive Director for Turner Entertainment Interactive Media and General Manager, TurnOut Ventures Limited. “The alliance expands the distribution of Cartoon Network games and associated payment options as it leverages Zapak’s enviable network of promotional channels. We’re already enjoying some of the highest game-plays and web traffic in the region coming from India so we look forward to welcoming even more players to our sites.”
With this partnership, Zapak will lead the promotional campaign for these games through numerous activities, tournaments and tailored fanfare. Hosting a variety of events across its Gameplexes and other private cafes, the company will take the trail to around 35 cities in the country. It has been stated that the company will also don the role of a premium payment partner, assimilating options such as credit cards, debit cards and electronic coupons for purchase at Zapak gameplexes.
“The kids aged 15 and below contribute to over 20% of traffic on Zapak.com. They serve as one of the stickiest users on the site. Ben 10 is an extremely popular Cartoon Network toon star amongst kids in India while Sports has always been one of the most popular genres of gaming. Hence this partnership with Turner for Ben 10 Omniverse: Rise of the Heroes and Toon Football is to offer the very best to our growing kids segment. With the launch of the first time ever Toon currency – CN Coins game cards, we believe that it will give the smart kids in India a chance to manage their transactions wisely,” elucidated Rohit Sharma, CEO, Digital Business, Reliance Big Entertainment.
Catering to young gaming enthusiasts in the age group of 7 to 14 years with Internet access, this new alliance plans to further expand their fold in the terrain with CN Coins game cards. These cards have been touted to be the first ever toon currency in the country and will be available at Zapak gameplexes as well as 500 other private cafes.
Gamers can now enter into the worlds of Ben 10 Omniverse: Rise of the Heroes and Toon Football by visiting official websites of these titles.