A few months ago, we reported that Sega had indicated that Mario & Sonic at the Olympic Games would sell some four million units. Well, it seems that they have exceeded those expectations! Sega has sent word that Mario & Sonic at the Olympic Games has sold five million copies in just over three months all over the world.
Simon Jeffery is the president and the COO at SEGA of America. He explains, “With adored icons and fun game play, Mario & Sonic at the Olympic Games has shot to the top of the sales charts and is clearly resonating with the growing audience of casual gamers that want an engaging and accessible gaming experience. The market for entertaining games that everyone can enjoy is growing faster than any other segment in the industry, thanks in part to the explosive popularity of Wii and Nintendo DS. A key element of our growth strategy at SEGA is to develop and publish games that appeal to this expanding market.”
Mario & Sonic at the Olympic Games released for the Nintendo DS and the Wii last year across Europe and North America. Market research firm NPD indicates that it was one of the top-ten best-sellers in the United States across all platforms in the holiday sales month of December.
Many gamers would love to have Mario & Sonic at the Olympic Games on the PC and other consoles as it has Luigi, Knuckles, Yoshi and Tails who compete in many Olympic events. The game has been made through a worldwide partnership with International Sports Multimedia.