Though Nintendo Wii is the cheapest next generation console, many people were yet expecting a price cut. However, that will not happen as Nintendo of America senior vice president of marketing George Harrison confirmed to Reuters that they will not be cutting the price of the Wii.
George Harrison said, “We will stay at $249 for the foreseeable future. We are still selling everything we can make. We think we’re in a great position. Both our competitors took price reductions and it hasn’t stalled our momentum at all. Most importantly, we’re going after an expanded audience that they are not in a position to capitalize on. The goal is to try to have reasonably steady production over the course of the year. Suppliers don’t want to shut down and do nothing in the early part of year.”
The Wii is selling like hot cakes compared to the Sony PlayStation 3 as well as the Microsoft Xbox 360. Both of them cut prices for their next generation console. The PS3 did pick up sales for some time, but it is still trailing to Nintendo’s next-gen console. So it seems that there will not be a price cut anytime soon for the Wii.