Microsoft Entertainment & Devices Division and ICICI have announced a great scheme for gamers whereby they can purchase a Xbox 360 with their ICICI Bank credit cards. It would provide an EMI option for the middle class gamers who wanted to get their hands on Microsoft’s next gen system but were put off by the price.
Sachin Khandelwal, General Manager, Cards Product Group, ICICI Bank said “Bridging the gap between affordability and desirability calls for a need to use innovative methods to reach out to the masses across the country. With this new program, customers will have access to Microsoft Xbox 360 at an affordable cost. We are extremely excited to take forward this initiative with Microsoft that will help expand the entertainment industry.”
Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India said “As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative finance options that help reduce the upfront purchase costs of these products and enable more and more consumers to leverage their benefits. In this context, the ICICI Bank credit card easy finance scheme launched today is geared to enable gamers to buy their Xbox 360 console at an exciting EMI option. Judging by the exceedingly high consumer anticipation around this announcement, we expect to evoke a phenomenal response.”
The scheme seems very good as ICICI Bank Credit card holders can pay just Rs. 899 and a reasonable EMI to get their Xbox 360. But the bad part about this is that the EMI option is only available to ICICI Bank Credit Card holders. So gamers who don’t have an account with ICICI will be disappointed and we hope that Microsoft could do something so that no one is left out.