Reliance Big TV is the DTH subsidiary of Reliance Communications, whereas Indiagames is the subsidiary of UTV. Now we have word that Reliance Big TV and Indiagames have announced that they have signed a strategic agreement to introduce DTH gaming services in India.
As per the agreement Indiagames will offer gaming services on Reliance Big TV’s DTH platform in India. Indiagames will leverage its partnership with US-based Oberon Media to provide specialized games for Reliance Big TV’s DTH platform.
Mr. Sanjay Behl, Chief Executive Officer, Reliance Big TV commented, ‘Our strategic tie-up with Indiagames is an extension of our business relationship with the UTV Group. iGames also signifies our focus to further enhance and monetize our VAS capabilities towards a profitable growth in the DTH business.”
Mr. Samir Bangara, Chief Operating Officer, Indiagames said, “This initiative, and the DTH partnership with Oberon Media, marks our foray to the third screen of gaming making us the first Indian triple play games company with a strong presence across– mobile, PC and now DTH. With unparalleled content and cutting edge technology from Oberon, optimized for a rich user experience, we are truly taking the gaming experience on TV to a whole new level.”
Reliance Big TV will offer its DTH gaming service as part of its Interactive Services. Branded iGames, RBTV and Indiagames will offer eight different games across multiple genres which will be refreshed every month. The games include Galapago, 4 versions of Solitaire, MOODiES, Space MOODiES, Air Hockey, and Darts from I-play, Oberon’s publishing division, as well as premium third party licenses.
Currently RBTV’s VAS business contributes less than 5 percent of overall business revenues. But Reliance plans to double the VAS contribution to overall revenues over the next fiscal. And Reliance expects VAS business revenue of over 100 crore rupees over the next 5 years. RBTV will launch a series of interactive services over the next few months which include iJobs, iHolidays, iMatrimony, iEstate, iJuniors, iEducation, and iHealth among others.