When you think about internet, one term that has been the buzzword from quite sometime is ‘user-generated content’. But when it comes to gaming, not many companies have been bold enough to bring it mainstream. But now Nintendo has spoken about gaming and user-generated content.
Reggie Fils-Aime is the president of Nintendo of America. He is of the view that user-generated content could become a dominant force in the future. At the BMO Interactive Entertainment conference, he gave this explanation:
“If you’re in the entertainment business, any kind of entertainment, this is the game-changer because no longer is entertainment a one way street of content created for audiences that just sit back and absorb it. The era of passive entertainment is waning, active entertainment is where the action is. Entertainment consumers are moving from react to interact. Now, fortunately, from the start this shift has worked to the advantage of everyone at videogames. It is who we are… Videogames have always been at the front lines of active entertainment and its revolution.”
The Nintendo of America head then mentioned about Nintendo’s past and future focus on user-generated content. In fact, Fils-Aime even stated that Satoru Iwata, who is the president of Nintendo, had earlier said that their company believes in making a base where players’ creativity is used as well as those results are shared.