Now, in Eidos’ upcoming game titles you will be seeing a lot of in-game advertising.
Eidos Interactive, one of the world’s leading publishers and developers of games has signed a three-year deal with in-game advertising specialists, Double Fusion.
This deal between Eidos and Double Fusion covers 10 titles which are currently in various stages of development, courtesy Eidos.
Advertisements will be seen in various formats ranging from dynamically-served advertisements, which can be rotated or changed to deep integrations and product placements.
According to Jane Cavanagh, chief executive, Eidos Interactive, “This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners.”
Frank Sagnier, Double Fusion’s European managing director said, “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”