Double Fusion has announced that it has added future titles from THQ to its premium network. The deal with THQ will give Double Fusion advertising representation across certain platforms for a number of THQ’s games.
Jonathan Epstein, President & CEO of Double Fusion says, “THQ’s top games reach an enormous audience, critical to effective advertising. The addition of these next generation franchises allows us to offer an even stronger network to brands and marketers”
Scott Guthrie, Senior VP of North American Sales and Distribution, THQ explains, “Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ’s owned franchises. We look forward to working with Double Fusion and their important group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players’ overall gaming experience.”
Initially Juiced, MX vs ATV and Stuntman franchises will have ads by Double Fusion. The games will include dynamic advertising placements, enabling advertisers to reach millions of gamers through real-time media buys. So, the ads have started invading our video games!