Italian Sports car manufacturer Ferrari has signed a licensing deal with 10tacle Studios, a German studio, as the former has decided to get into the virtual world of video games. The deal will allow 10tacle Studios AG to produce games using the Ferrari product palette and brand name.
Ferrari seems to have realized the potential of video games and has probably decided to make an entry into the world of video games. The legendary Italian sports car manufacturer and 10tacle Studios AG will work together to develop a number of computer and video games.
“The expansion of our racing portfolio is an important part of our strategy for growth. Ferrari is synonymous with automotive excellence in both sports and racing cars. A license to use the Ferrari brand name and cars is the best a computer games developer in this field can acquire. We will do our very best to recreate the passionate experience of driving a Ferrari as realistically as possible”, explained 10tacle Studios AG chairman Michele Pes.
As for Ferrari, they too are equally thrilled to work with 10tacle Studios. Here is what Kate Bassi, head of licensing of Ferrari had to say, “10tacle Studios have proven repeatedly that they are capable of developing racing games on a level appropriate to Ferrari’s leading position in the field. We look forward to working together”.