When you think of casual games in India, one name that you instantly relate to is Zapak. But as it is characteristic of the Reliance group, Zapak too has decided to have a major global presence. Now Zapak has sent word that they have launched Zapakworld, a website gaming portal, which marks their entry in the international market.
Rohit Sharma is the COO of Zapak. Sharma explained, “After creating an internet gaming success story in the Indian Market, Zapak is now creating an offering for the global consumer with Zapakworld.com. With the best aggregation of content, a robust proprietary technology platform and unique community features Zapakworld.com is the most comprehensive offering in the space in the world today.”
According to Rohit Sharma, BRIC nations are next on their agenda as they need to create a global footprint. He mentioned that they chose the BRIC nations as they are similar in consumer behavior and digital trends, which is basically the internet penetration and the PC.
Zapakworld was launched in Kyiv, Ukraine. It is basically a feature rich gaming portal. Besides playing games, users will be able to engage in some social networking as the site lets them do activities such as uploading pictures and making avatars. They can challenge their friends with the Buddies & Challenges feature.
Zapakworld is soon expected to have downloadable games in each country and will have local pricing & payment methods. Presently the site is available in Spanish, French, Russia, Portuguese, English and Hindi.