Indiagames Ltd has gotten into an agreement with Microsoft Entertainment & Devices Division for e-tailing latter’s next-gen console, Xbox 360 in India. Games-on-Demand subscribers will be able to get the Xbox 360 as well as Microsoft peripheral devices like keyboards, mice, game pads, steering wheels, joysticks and web cameras at a special price.
Vishal Gondal, CEO, Indiagames stated, “Our policy has always been to partner with the best in the industry. As part of our on-going initiatives for enhancing consumer experiences, we aspire to present the best in computer peripherals from Microsoft to members of our ‘Games-on-Demand’ service at attractive prices. Gamers thrive on competition and interacting with their peers through communities. Our cooperative experiences on this front will offer Indian gamers something unique to look forward to. We are very happy to begin IGShop with Microsoft products. We will soon add more products to IGShop, giving gamers a single platform to source world class products.”
Mohit Anand, Country Manager, Entertainment & Devices Division, Microsoft India explains, “We expect this partnership to increase the gaming boom in India by bringing to gamers, the best-of gaming content as well as attractive price points to get hold of their very own Xbox 360 console. More so as gaming becomes a more vital part of the digital lifestyle today, more and more consumers are leveraging the online platform for making more informed choices. In this respect, Indiagames provides the best medium for reaching out to current gamers as well as gaming enthusiasts across the country.”
The collaboration between Indiagames and Microsoft doesn’t end with the e-tailing of the Xbox 360. They will also work together on a host of co-branded gaming tournaments as well as building pulsating gaming communities across India. Microsoft has the Xbox Live while Indiagames has Tadka Live. However, Microsoft is yet to begin the Xbox Live service in India.