Friday, April 12, 2024

NPD Survey finds that Gamers are ignorant of what their Next-gen Consoles can offer

Both Microsoft and Sony have pushed High Definition visuals to the max with their Xbox 360 and PS3 consoles respectively. But, are the people or the ‘so-called’ gamers who buy such next-generation consoles even aware of the capabilities that these next-gen machines offer?

No, says a recent NPD report on Xbox 360 and PS3 owner habits. The report called “Next Gen Functionality & Usage” shows some very surprising numbers. Read on to get shocked.

Xbox 360, PS3 console Ignorance of HD Capabilities

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According to the results of the NPD report, just 40% of PS3 owners were actually aware that the console had an in-built Blu-ray player. What’s even more surprising is that only 50% of these who were in the know, had popped in a Blu-ray movie during the last 10 times they switched on their PS3s. The other half didn’t use the feature.

Regarding the Xbox 360, only 30% who owned this console were aware of its HD graphic capabilities. And, it seems that PS3 owners are even ‘dumber’ because the number rose to 50% with regards to HD graphic knowledge.

NPD analyst Anita Frazier spoke to gaming site 1UP and said: “The industry is still in its infancy with regard to this “next-gen” and all the expanded capabilities of the systems. Gameplay is still king, and it may take awhile for the awareness and usage of the additional features to really take hold with consumers.”

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Well, this report sure does dismiss all notions that PS3s and Xbox 360s were for hardcore gamers ‘only’. Put a PS3 controller in the hand of a tech geek and he will take you down so bad (we are talking about sucking out the optimum HD graphics capability of the PS3). This must be the only case which aptly displays that ignorance is NOT bliss.

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