Friday, March 22, 2024

SteelSeries Launched by Croma

Croma is a multi-brand, large-format consumer electronics and durables chain from the House of Tata’s. Now we have word that Croma has just launched hi-end gaming accessories from the ‘SteelSeries’ brand. This is an initiative from Croma and SteelSeries to power E-Sports in India. The launch was a huge success, wherein some of the best gamers from all over India tested the products and then shared their experiences.

Croma SteelSeries

Speaking about the concept, Kim Rom, VP Global Marketing, SteelSeries, Denmark, stated, “August 11 marks the dawn of a New Era in E-Sports in India. SteelSeries from Denmark, the number 1 E-sports company in the world has today launched the next generation professional gaming gears through Croma at an affordable price for the Indian Gamers by providing them a Gaming Kit at almost 50 % of the value. Steel series sponsors most of the important gaming events worldwide and this is their contribution to promote the Gaming Community in India.”

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Ajit Joshi, CEO & MD, Infiniti Retail, commented, “At Infiniti Retail we are constantly looking at ways in which we can add value to our customers shopping experience. As a part of providing superlative gaming experience to the youth, we are launching hi end gaming accessories from Steel series exclusively available at our stores. This arrangement will enable us to offer our customers a unique opportunity to sample professional gaming equipment, developed by the best in the world.”

Kim Rom further added, “SteelSeries and Croma are also organising a PAN India gaming Competition in September 2009. The wining team will be taken to Sweden to interact, learn and play with the world’s best team Fnatic/SK gamers.”

The high end gaming equipment for professional gamers will be available exclusively at all Croma mega stores across Mumbai and will be available shortly across the country, for a limited period of time only. The next generation gaming equipment will be available for an introductory offer price of Rs. 3,229.

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