Saturday, March 23, 2024

Marvel’s Super Hero Squad Video Games License Acquired by THQ

Marvel Super Hero Squad One of the most popular toys that kids love to play are action figures. Years ago, we used to have G.I. Joe figures and nowadays Marvel figures are quite a rage. THQ has sent word that they have made an agreement with Marvel Entertainment to develop video games based on their Super Hero Squad franchise.

Simon Phillips is the president of Marvel International and head of Worldwide Animation and Video Games. He mentioned, “Licensing of the Marvel Super Hero Squad brand is a priority for Marvel, as we see it as a great entry point for kids to experience our renowned characters. We are making a strong commitment to the brand across toys, television and other media and consumer product channels and developing Marvel Super Hero Squad as a video game will play an important role in the development of this brand. The platform is an incredibly powerful medium that enables kids to experience the excitement of our franchises, as well as extend our characters and storylines. With THQ, we are confident we have a partner with a best in class pedigree of building and extending licensed kid-friendly brands in the interactive space.”

Brian Farrell is the president and chief executive officer of THQ. He stated, “Marvel is one of the true crown jewels in the entertainment industry and we are thrilled at the prospect of both building the Marvel Super Hero Squad brand and further developing our relationship with Marvel. We are dedicated to expanding our unmatched success story in the kids space and this agreement with Marvel is an excellent complement to our portfolio.”

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THQ has bagged rights for the PC platform, all current and next-generation consoles as well as the handhelds. The first Super Hero Squad video game is expected to be out in the fall season of 2009. An animated television series is also scheduled to be out next year.

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